Interactifs, the company, was set up in 1989 by Philippe de Lapoyade in order to offer training in the Interactifs Discipline® (see below) to companies and individuals.
Introduction to the Interactifs Discipline
Other videos with Philippe de Lapoyade, CEO, Interactifs Group
Today, the company has delivered training programmes in over 20 countries, has trained over 60,000 managers and salespeople and has offices in Paris, London, Barcelona, Brussels, Istanbul, Lisbon and Sao Paolo. Some 80 trainers offer the training in 10 different languages (English, French, German, Italian, Spanish, Dutch, Portuguese, Czech, Romanian and Turkish).
Follow this link for an up-to-date list of Interactifs corporate clients.
The Interactifs Discipline, on which TALK LEAN is based, was developed in France some 30 years ago by Philippe de Lapoyade as a response to his frustration with traditional approaches for training managers and salespeople in the area of impact and influence. In particular, Philippe felt that there was an unhealthy and almost ubiquitous emphasis within companies on teaching people to manipulate others.
Whilst he was certain that manipulation can sometimes be effective, he was even more certain that the practice of manipulation will always undermine the relationship between the manipulator and the manipulated – and as such cannot form the basis for the long-term, high quality business relationships which are the assets which companies should value above all others. Philippe further felt in this context that companies should not require their employees to do things which they may well feel uncomfortable about doing.
He therefore set out to develop an approach for dealing with other people – colleagues, subordinates, bosses, prospects, clients, suppliers – which was more effective, more productive both of results and relationships, and which could be practiced with a clearer conscience.
To do so, he set out to identify, via meticulous observation of his own meetings and those of many others, the verbal behaviour patterns which consistently produce concrete results rapidly and whilst enhancing the relationship. The target of his observation was “effective communication” rather than “effective communicators” because he noticed rapidly that we’re all capable on our day of effective communication. Great communicators don’t possess skills which the rest of us wholly lack; they just manage to deploy those skills more consistently.
It is no surprise that “effective communication” turned out to be communication which was “candid but courteous”. Where Philippe’s exercise contributed huge value was in identifying the “how” rather than the “what”. As a result of his observations, he defined a set of simple rules to describe effective behaviour patterns in meetings and conversations so that he could apply them himself, consistently and consciously, rather than occasionally and unconsciously; and so that he could teach others to do likewise. TALK LEAN is based on the results of that canny piece of reverse engineering.